FX // Reservation Dogs // GFX Show Package
Makine Studios was invited once again to collaborate with the fabulous and ultra-talented team at FX, this time to create the graphics package for the video campaign promoting the third and final season of the critically-acclaimed series Reservation Dogs, Executive Produced by Taika Waititi.
Thinking
The creative exploration for his project started by recognizing the cultural relevance (for many reasons) of this series. Beloved by its audience and celebrated by the critics, anything to promote this series must have the same level of excellence, interest and appeal. The FX team was very clear on what they were expecting and we created within that space.
Doing
After some interesting explorations, the Makine Design Team landed in a beautiful, fluid and almost hypnotic design, that celebrates the soul of the series. Taking inspiration from Muskogee patterns and figures, the design feels both reflective and forward-thinking, and it works beautifully with the gorgeous footage from the series. This was the closest collaboration thus far with the FX team. And the results are beautiful, powerful and as unique as the series itself. What a pleasure to be part of the legacy of this brilliant production.
Assets
