Audible
International Book Fair // Guadalajara

Gold Winner

Audible Takes Over Guadalajara

Audible Takes Over
Guadalajara: Bold OOH
Design for a World-Class
Book Fair

Audible had an impressive presence at the Feria Internacional del Libro in Guadalajara, Mexico, and wanted to make sure everyone knew about it. In this collaboration between
Audible and MAkinĖ studios, our design team created bespoke artwork to be used
across a wide range of OOH placements: from bus stops and billboards to buses and
even a metro train. Bold design for a world-class event.

Creative
Direction
Art
Direction
Multiplatform
Design
Exhibition
Design

With the phrase “Escucha Esto Guadalajara,” the designs connected directly with people in the streets, capturing their attention and making the invitation to the Audible booth at the fair feel personal. “Escucha Esto” (“Listen to This”) carried a double meaning: one referring to Audible’s core product, and the other to the audio stations at the booth, where visitors had the chance to sample many of the brand’s Spanish-language titles.

MAkinE Studios created a version of the iconic Audible headphones that celebrated Mexican culture during the International Fair. The use of this design offered infinite possibilities, including some that were never produced but demonstrated the flexibility of the beautiful concept.

“Escucha Esto” (“Listen to This”) carried a double meaning: one referring to Audible’s core product, and the other to the audio stations at the booth, where visitors had the chance to sample many of the brand’s Spanish-language titles.