MTV // Latinx Heritage Month

Celebrating the rich diversity of
Latinx voices in a colorful campaign

Celebrating the rich diversity of Latinx voices in a colorful campaign

To celebrate the achievements, contributions, and rich diversity of Latinx Americans, we created a vibrant campaign taking viewers on a journey through the visual influences of Mexico, Brazil, Argentina, Venezuela, and Colombia on US culture. From a Brazilian forest to a futbol (soccer) game to a Mexican calavera (skull), we brought all the flavors and sounds of Latin America to this broadcast and social campaign, which included partnering with Brazilian illustrator Mel Cerri and an original score by our team.