Audible // The Big Lie

Giving this‘50s Hollywood
audio drama a big 360º push

To hype the premiere of The Big Lie, a cinematic seven-part Audible original podcast about the making of Salt of the Earth – the only movie named to the “Hollywood Blacklist” – we developed a trailer, teaser, key art, and select social media content to visually capture the world in which the show is set: 1950s Hollywood at the height of the Red Scare. Our team unified the campaign for The Big Lie with a hand-drawn, emotionally charged trailer inspired by classic Hollywood noir and espionage films, with a color palette echoing the Cold War paranoia of the era.