Freeform // The Roots of Our Roots
Honoring Black History Month on Freeform
with a tapestry of animated social shorts
Honoring Black History Month on Freeform with a tapestry of animated social shorts
We created a series of three animated mixed-media shorts to celebrate the Black hairstyles — braids, Afros, and Locs — worn by the cast of Grown-ish. Inspired by Africa’s rich cultures, each bespoke story reveals the true origin of each style, as narrated by show stars Yara Shahidi, Diggy Simmons, and Luka Sabbat. Freeform consulted with historians and academics to ensure the accuracy of the information presented in each piece. The result is a beautiful tapestry of style and culture that honors the rich history of Black people with authenticity.
Creative
Direction
Direction
Design
Mixed-Media
Motion
Graphics
Graphics
Digital
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