Disney Jr. // Rebrand

Evolving Disney’s magic with a
breakthrough new visual identity.

Evolving Disney’s magic with a breakthrough new visual identity.

We collaborated with Disney Branded Television for the rebrand of Disney Jr., the premier entertainment destination for preschool-aged audiences. Anchored by a redesigned wordmark, we developed a visual identity and brand architecture expressing the fun, magic, and fantasy synonymous with the Disney Jr. experience. Our modular graphical system produced hundreds of deliverables, spanning linear, streaming, digital, print, social, and retail touchpoints.

Design System

We also developed the brand architecture, defining its application across platforms, from textures to colors to how it works in different environments, from social media, to custom elements for the TikTok audience, to out-of-home and retail. The new branding also extends to seasonal packages for Halloween and the holiday season.